hibiscus Graciela's Biography


Graciela Tiscareno-Sato is an award-winning author, speaker, passionate storyteller, mother of three, publisher, marketer and advocate for special needs children. Her business expertise includes a deep marketing and PR skill set and the ability to create targeted action-causing content for a wide variety of audiences. She is also a person who sleeps nowhere near eight hours per night. Her work has been published in the communications industry press, business press, parenting markets, disability-related media and the children's magazine market.

Previously, Graciela worked for Siemens Enterprise Communications, a subsidiary of Siemens A.G. headquartered in Munich, Germany. In her senior global marketing role, she lead various marketing initiatives and teams to launch and promote communications solutions to the global Fortune 1000 market.

Before that, Graciela served on active duty for over nine years as a United States Air Force officer and aviator. She was a senior instructor and crewmember aboard the KC-135 aerial refueling tanker. She deployed to and lived in dozens of countries on four continents, gaining deep, valuable cultural insights that she applied in her subsequent business career.  She supervised a multinational military team at NATO battle staff headquarters in Vicenza, Italy conducting air support operations inside Bosnia-Herzegovina. She also served as a military liaison officer at the U.S. Embassy in Quito, Ecuador, leading a multi-service team (Air Force and Army) in counter-narcotic operations support. She is a highly decorated veteran and a member of the U.S. Air Force Reserves.While stationed at Fairchild Air Force Base in Spokane, Washington, she completed her Masters in International Management at Whitworth University between operational deployments to all corners of the earth. She earned her B.A. from the University of California at Berkeley.

Graciela is a national, sought-after speaker. She has presented at numerous conferences to global business audiences, college students, educators and parents in the U.S. and Europe.

In 2014, the Obama White House recognized Graciela as a Champion of Change, Woman Veteran Leader. She has presented as Keynote speaker with a member of President Obama's Cabinet, Secretary of Education Arne Duncan at the Green Schools National Conference. Graciela was honored as Regional "Entrepreneur of the Year" by LATINA Style Magazine in San Francisco and as the Ana Maria Arias Memorial Business Fund National "Entrepreneur of the Year" in Washington D.C. 

Graciela's bilingual Captain Mama children's picture books (inspired by her military aviation service) have won five literary awards as seen hereShe has won the following prestigious book awards for her nonfiction book Latinnovating showcasing innovators from the Latino community:

*1st Place Winner of the 2012 Latino Books into Movie Awards, Documentary category

2012 International Latino Book Awards, New York City

*1st Place, Best Business Book

*1st Place, Best Nonfiction eBook

*2nd Place, Best Nonfiction Young Adult Book


She lives in the San Francisco Bay Area with her husband and children.