CURRENT NEWS RELEASE I love feeding newsy, unique content to hungry media sources and journalists. Below is the most current news release about a product launch or upcoming event:
Veteran-Owned Publishing Firm Announces Start of PREORDER Sales of NEW Groundbreaking Marketing Guidebook for Transitioning Military Service Members, Their Spouses, and Veterans in Sudden Covid-19 Career Transition, titled B.R.A.N.D. Before your Resume by Award-winning Author and Veteran Graciela Tiscareño-Sato
Air Force veteran who Became a Marketing Professional after her Aviation Career and Military-to-Civilian Transition Has Created the first Personal Branding and Marketing Book BY a Veteran FOR the Military Community
Sept 9, 2020. San Francisco – In 2012, across the country from her home in the San Francisco Bay Area, Air Force veteran and author Graciela Tiscareño-Sato began facilitating AUTHENTIC Personal Branding for Military Veterans workshops in a classroom at Baltimore’s Towson University. Dali Rivera, an Army veteran and Towson student, had arranged for the former military officer turned marketing professional and social entrepreneur to teach the art of Personal Branding to a cohort of student veterans. That sparked the ongoing journey to teach thousands of students at universities and community colleges coast-to-coast. Tiscareño-Sato has taught student veterans at client universities including Portland State University in Oregon, University of North Carolina – Chapel Hill, University of Rhode Island, Texas A & M University and veterans from 20 colleges attending a Student Veterans of America conference hosted at the University of Idaho. CalVet, California’s veteran-serving State agency, selected Ms. Tiscareño-Sato for an eight-city tour to teach professional development skills at the CalVet Women Veterans Employment Seminar series in 2018.
Today, publisher Gracefully Global Group LLC announces the start of the preorder sales period of B.R.A.N.D. Before your Resume: Your Marketing Guide for Veterans & Military Service Members Entering Civilian Life. This is a much-needed resource to bring the marketing mindset to the military community, whether reentering civilian life the first time or during a career transition during the ongoing COVID-19 pandemic.
All who preorder at least three copies will be thanked in the pages of the book as Early Supporters. Preorder now at the publisher’s eCommerce site: https://www.gracefullyglobal.com/commerce/?page_id=740
B.R.A.N.D. Before your Resume will begin shipping ahead of Veterans Day in November. (Media asset (cover image) is below.)
“I titled this book with B.R.A.N.D. as an acronym because we military folks love acronyms,” explained the author. “In all seriousness, this is what it means: Military veterans must Become Relevant Authentic Noticeable and Differentiated BEFORE ever customizing resumes that nobody will ask for unless we first grab their attention. We must first INTRIGUE potential employers and network partners with our distinctive value as professionals with diverse, transferable skills earned during our military service. Then, let those human connections open new doors to new careers. I’ve been through the chaotic, self-confidence-shaking process of the military-to-civilian transition. The career transition process is one giant MARKETING exercise. I want our service members to be better equipped to market themselves effectively, confidentially and awesomely.”
Unlike any other books published to broadly advise transitioning service members, B.R.A.N.D. Before your Resume is tightly focused on helping military community members adopt a marketing mindset to boldly become known to other people. It also uniquely features many fantastic personal branding examples crafted by veterans during Ms. Tiscareño-Sato’s group and individual coaching sessions to inspire other military service members.
Here’s two examples of what veterans are saying about the expertise Ms. Tiscareño-Sato shares in virtual and live workshops, knowledge found in this new marketing guidebook. Marissa, an Air Force veteran and student at UNC-Chapel Hill, North Carolina, said this in a Recommendation on the author’s LinkedIn profile:
“Your training helped me to see the ways in which my military experience can be related to my (completely different) future career. I definitely recommend this experience to other students...especially student veterans. Developing a personal brand is beneficial to anyone at any stage in their life/career, as it highlights the importance of marketing yourself and realizing that marketing does not mean bragging!”
“I recently lost my job and walked into the CalVet seminar with little confidence and feeling defeated,” said Denise K., a U.S. Army veteran. “Graciela taught me to accentuate my true authentic self, my personality, my varied skills, how to make myself and my resume memorable, the value of networking and making that personal connection with employers. I walked out of the seminar feeling a lot more confident and looking forward to using what I learned from Graciela to help me find a wonderful and fulfilling new position.”
Denise secured a new position with a California state agency a few weeks after completing workforce development training that included Personal Branding coaching.
And student veteran Dali Rivera who sparked this personal branding work for Ms. Tiscareño-Sato? Ms. Rivera today is the creator and founder of the Diversity & Anti-Bullying Academy (DABA) for parents and educators to learn how and what to teach kids about bullying prevention, embracing differences in others, building self-esteem and so much more. Register for her upcoming “Bullying Prevention 101” course and learn more about Dali’s work here.
Ms. Tiscareño-Sato has won numerous literary awards for three prior publications, including a bilingual children’s book series inspired by her decade of military aviation service in the U.S. Air Force. Good Night Captain Mama/Buenas Noches Capitán Mamá and Captain Mama's Surprise / La Sorpresa de Capitán Mamá are the first-ever bilingual children’s books about women flying airplanes in our nation’s military. The latter title was the Gold Medal winner in the Children’s category last fall by the Military Writers Society of America. The Captain Mama story of teamwork onboard a flying gas station (the Air Force’s KC-135R aerial refueling tanker on which the author served) has inspired tens of thousands of children, teachers and parents in our nation’s schools and libraries. Tiscareño-Sato and illustrator Linda Lens are currently developing the third book in the Captain Mama series. Tiscareño-Sato continues serving children learning at home during the covid-19 pandemic with her popular Captain Mama Virtual Author Visits.
“I am a storyteller who lives to inspire and to teach our military service members, spouses and veterans HOW to become epic storytellers of their own value,” said Tiscareño-Sato. “The B.R.A.N.D. Before your Resume guidebook will help me bring the much-needed marketing mindset to even more of my fellow service members, veterans and their spouses. I want them to attract the people they need to reach to start the next successful chapter of their lives as civilians.”
MEDIA:
Contact Gracefully Global Group
Email: Media@gracefullyglobal.com
Tel: (510) 542-9449
About the Firm:
Gracefully Global Group LLC is an independent, woman-veteran-owned educational publisher creating books, eBooks, digital courses, and live presentation content. The company is certified by the Small Business Administration as a Woman-Owned Small Business to serve federal agencies; it's also a certified Small Business by the State of California DGS. The firm's first book in the Latinnovating (ISBN: 978-0-9834760-0-9) series received multiple honors at the International Latino Book Awards in New York City when it debuted for its unique focus on showcasing Latino-led innovation and entrepreneurship in the green economy. The firm’s bilingual Captain Mama children's book series was directly inspired by the founder's aviation service. Using educational literature, the firm helps government organizations and corporations with diversity and inclusion initiatives reaching out to veteran and Latino communities with a creative blend of literature, multicultural marketing and public speaking offerings. Its mission is to "create literature that showcases the positive contributions of Latino Americans in the USA."
