hibiscus My books are about Personal Branding for Military Veterans, BILINGUAL Children's Books (English and Spanish), Entrepreneurship, Innovation, Latino Leadership and MORE!

I write to serve military service members, veterans, military spouses.

I write to service teachers and students with a special focus on literature to INSPIRE and EDUCATE. 

I write to serve aspiring entrepreneurs. 

I write to showcase the positive contributions of Latino Americans in the USA.


2020: PRE-ORDER this innovative Marketing guidebook for a military service member, military veteran or military spouse in your life. Title is Brand Before Your Resume

This is the first book written by a military veteran (turned marketing professional and entrepreneur) for service members and military veterans to craft their AUTHENTIC personal branding. It will be published in second half of 2020 by Gracefully Global Group LLC. 

“Graciela, I have the job and I start in August with Intel! Thanks again for the help. Speaking with you really did help me get this job. I read out loud the ways to describe myself and they loved it. People need to hear you! No way you can nail your dream company without the info on branding you teach.” – Raul, U.S. Marine student veteran, Class of 2021, PSU

BRAND Before Your Resume


Bilingual Captain Mama book series - inspired by my military aviation service

On the heels of four-time award-winning series debut title Good Night Captain Mama/ Buenas Noches Capitán Mamá, I'm proud to announce that my second book in the series. Captain Mama’s Surprise/ La Sorpresa de Capitán Mamá (ISBN: 978-0-9973090-0-3) won a Gold Medal from the Military Writers Society of America in 2019.

Order your hardcover copy signed to the child/children of your choice from the Gracefully Global publisher store HERE.

You can support LOCAL bookstores by ordering both Captain Mama books from the "anti-Amazon" -B Corps Bookshop here and at Amazon if you must. Institutional buyers can purchase from distributors Mackin, Baker & Taylor, Brodart, Follet and others. 

This book was honored as 1st Place winner, 2016 International Latino Book Awards in the “Most Inspirational Children’s Picture Book” category!  Read my military bio here.

My first BILINGUAL Children's Book debuted on three Amazon bestseller lists.  Learn more here and read the reviews here. ISBN hardcover: 978-0-9973090-4-1 is also available at Amazon HERE.


Latinnovating: Green American Jobs and the Latinos Creating Them


Available in print and Kindle versions at Amazon.com.
Order author-signed print copies at via www.latinnovating.com.
Read the 22 endorsements here. Read and watch the press buzz here. Author bio is here.
2012 International Latino Book Awards
*1st Place, Best Business Book
*1st Place, Best Nonfiction eBook
*2nd Place, Best Nonfiction Young Adult Book

Other awards detailed here.

As the American green economy picks up momentum, what industries are being transformed for long-term sustainability? What opportunities await you as you begin your business career or your career transition? Which businesses are leading the transformation? What role is the Latino business community playing in this transformation and how can you join them? Who will be growing and hiring for years to come? How can you best position yourself to join the great green American wave?

This book takes you inside organizations where real, long-term sustainable practices and innovations are happening today. It spotlights the Latinos and Latinas leading these companies, innovating new ideas and technologies to retool America's energy grid, lighting systems, commercial printing, communication infrastructure and much more.
American Latinos have a historical and cultural bias to conserve and reuse resources. It's no wonder that today Latinos are at the forefront of many sustainable initiatives. Unfortunately, the average American employee and the mainstream American media have absolutely no idea of these innovations, contributions and opportunities. It's time to change the conversation.

You will read about:


--------- ANTHOLOGIES to which I contributed -----------


Our Voices -(2013) Military Writers Society of America 4th Annual Anthology includes book excerpts, poetry, essays, photography, artwork, and short fiction.
Members range from unpublished writers using the medium as a way of dealing with trauma to award-winning professional authors. This is a moving look at the war through the eyes of those most closely impacted by it. It is also a study of how it molded American history.
My essay salutes my hermanas-in-arms, the Latinas in uniform who mainstream media rarely (if ever) shows to the nation. I include a special tribute to those who have died in the line of duty.



When I Was There: Life at Berkeley 1960-2010

(Published May 2010. An Anthology of Alumni Authors)

From the 1960s to the 21st century, this anthology contains personal stories of life as a Cal student: heart-warming, heart wrenching, and humorous. Incoming freshman, students, and alumni get to see Cal as it was and as it is today. Written entirely by Cal alumni authors, part-nostalgic, part-pride, and part wonderment, When I Was There celebrates the many facets of the UC Berkeley experience. (Note: My essay begins with "Ever wonder what the inside of the Stanford tree smells like?" It's titled "Inhaling the Stanford Tree" and yes, it's based on a true story of the "borrowing" of the tree one spring day......)